Please forward this error screen to support-hp165. Personal branding is a marketing strategy focused on your most important product: you. A successful brand creates a consistent, targeted impression that helps you achieve your personal trusts for dummies pdf professional goals.
The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Often, this self-analysis is the hardest part. These are core principles that give meaning to your life — a set of standards that determine your attitudes, choices, and actions. The things that intrigue and motivate you determine how you want to spend your time. Everyone should have a mission statement — an expression that clarifies what you are all about and what you want to do in life. Your ideal version of how you will use your mission is your vision. Certain abilities and patterns of interest consistently produce a positive outcome in your life, and these are your strengths.
This term refers to a unique quality that makes you different and unusual. Describing the face that you show to the world helps you define your personality. These attributes are easy to identify because they’re based on fact. Getting specific about what you want to achieve greatly increases your chances of success. This tool identifies how your brand will be positioned in your target market.
It puts into words what makes your brand important and unique so that the people who need to know about you can clearly understand what you represent. These are probably the most important pieces of your personal brand profile, so you want to get them right before you start to communicate with your target audience. This is the promise you make to your target market that your brand will fulfill. It clarifies and communicates what makes you special.
You must be able to live up to this promise. You use your unique promise of value to write the all-important personal brand statement. When you work on your statement, envision your best self. What three or four keywords describe your essential qualities quickly and clearly? What is your essence factor, the core of who you are?