The book was published on October 16, 2001. Greatness” is defined as financial performance several multiples better than the market average over a sustained good writing made simple pdf. Collins finds the main reason certain companies become great is they narrowly focus the company’s resources on their field of key competence.
The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books. Collins used a large team of researchers who studied “6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project”. Level 5 Leadership: Leaders who are humble, but driven to do what’s best for the company. First Who, Then What: Get the right people on the bus, then figure out where to go. Finding the right people and trying them out in different positions. Confront the brutal truth of the situation, yet at the same time, never give up hope.
Culture of Discipline: Rinsing the cottage cheese. Technology Accelerators: Using technology to accelerate growth, within the three circles of the hedgehog concept. Collins includes 6 examples of companies that did not sustain their change to greatness. CEO Council as the best management book they’ve read. Publishers Weekly called it “worthwhile”, although “many of Collins’ perspectives on running a business are amazingly simple and commonsense”. Similarly Holt and Cameron state the book provides a “generic business recipe” that ignores “particular strategic opportunities and challenges. Abbott Labs and Wells Fargo have done okay”.